SPCA of Northern Nevada
2015 Community Impact Report
In early 2016, I had the pleasure of working with the marketing team at SPCA of Northern Nevada to put together a brief Community Impact Report, which would serve as their annual report, provide information to the community and volunteers about how donations were being used throughout the organization, and celebrate the contributions of some individual members and well as highlight some wonderful adoption stories.
This project was particularly challenging because I was in the process of moving homes at the time I took it on. I lived in an Airbnb rental with my husband and baby; I worked many late nights at Starbucks to see this one off to the printer. There were a lot of folks involved in the design and we were not allowed many pages in order to keep costs down, which ultimately impacted design decisions. The most important things to the client were the full-size photos used on the cover, the use of "infographic" style imagery to convey statistics, and bright colors that coordinated with the SPCA blue.