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PEP Lab Logo Design

Dr. Stephen Benning, the director of the Psychophysiology of Emotion and Personality Laboratory at the University of Nevada, Las Vegas, proposed that I design a logo for his psychology lab. He left the logo concept fairly open-ended. After working out some ideas in my sketchbook, I illustrated a few of his favorite designs. We went through several iterations of each logo concept, fine-tuning the best ideas.

This logo was challenging due to the very long name of his lab. We decided to use the same colors as UNLV, a stylized humanoid shape, and a slightly rounded sans serif typeface, Brandon Grotesque.

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© 2024, Natosha Benning

© Copyright. All work and images produced under employment conditions used with permission and copyrights remain with those companies unless otherwise specified. Logos are the copyright of their respective owners and are used with persmission. All rendered elements are copyrights of the designer.
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