iPractice Group Sales Brochure
iPractice Group was a Nashville-based health care information technology startup offering Electronic Health Records, Practice Management, hardware, service and support for small physicians practices. I held the position of Digital Media and Design Specialist for both iPractice Group and Doctors Access (a subsidiary of iPG) for two years until the company filed for bankruptcy.
Part of my job was developing all marketing collateral, brand management, vendor sourcing, and print design needs for the company. The sales brochure concept and design took place over a three-month time period, and I handled all design and project management. Its purpose was to provide a more elegant solution to sell the product that the sales sheets the sales team had been using in pocket folders up to that point in time. We sourced the printing locally and did several press checks to get the iPG blue just right.